Here’s a little PR story from LOCAT – Teh Exhibishun.

The Challenge – Turning negative PR positive.

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Saturday, 26th January, 2013
A ‘not so good’ review by Tom Peck in The Independent Saturday paper and online.

Wednesday, 30th January, 2013
The LOLCAT community’s reaction to his article published on the Exhibishun blog thanking Tom for the new LOLZ he’s inspired.

Friday, 1st February, 2013
A phone call from Tom Peck’s Editor asking if they may publish the memes in the following Saturday paper.

Saturday, 2nd February, 2013
Follow-up article in the Saturday paper and online.

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The total LOLCAT exposure:

 

Overview
• Shared with 4m+ Twitter users
• BBC News video (made the BBC Homepage) had over 156k unique views
• Our website (lolcattehexhibishun.com) had over 10k unique visitors within the first two weeks
• Our Tumblr (lolcatexhibishun.tumblr.com) had over 5k unique visitors within the first two weeks
• UZOO Youtube coverage has had over 11K views

 

BBC NEWS LOLCAT ART: GALLERY HOSTS EXHIBITION OF CAT PHENOMENON
WEEKEND NOTES LOLCAT – TEH EXHIBISHUN
THE INDEPENDENT WHAT IT FEELS LIKE TO BE SAVAGED BY A LOLCAT
CLICK TEMPUS LIFESTYLE: ‘LOLCATS EXHIBISHUN’ AT THE FRAMER’S GALLERY IN LONDON
FEBER LOLCAT: TEH EXHIBISHUN
DAGENS NYHETER VIRALT KATTFENOMEN HAR FÅTT EGEN UTSTÄLLNING
THE WEEK VIRAL WORLD: WHAT CAUGHT FIRE ON THE INTERNET THIS WEEK
THE INDEPENDENT NOT MANY LOLS AT LOLCATS
THE LONDONIST LOLCAT: TEH EXHIBISHUN
YOUR CAT ART SHOW EXPLORES THE WONDERFUL WORLD OF LOLCATS
WE HEART LOLCAT – TEH EXHIBISHUN OPENING
DE STANDAARD LOLCATS ZIJN KUNST
HUFFINGTON POST (UK) LOLCAT ART
SILICON REPUBLIC I CAN HAS EXHIBISHUN
HUFFINGTON POST LOLCATS EXHIBITION DEBUTS IN LONDON
TIMEOUT BLOG FOR THE LOL OF CATS
FOX NEWS THE WEIRD AND WONDERFUL WORLD OF LOLCATS
WIRED LOLCAT: TEH EXHIBISHUN
DAILY DOT A CRITICAL JAUNT THROUGH LOLCATS TEH EXHIBISHUN
BUZZFEED LOLCAT: TEH EXHIBISHUN
UZDO LOLCAT: TEH EXHIBISHUN
DON’T PANIC LOLCAT: TEH EXHIBISHUN
ART INFO LOLCATS EXHIBITION OPENS AT LONDON’S FRAMERS GALLERY
THE AMERICAN JAN 2013 ‘ARTS CHOICE’
COMPUTER ARTS ISSUE 209 ‘LOLCAT TEH EXHIBISHUN’ Q&A
CREATIVE REVIEW MORE LOLCATS
WE HEART LOLCAT – TEH EXHIBISHUN; APPLYING GENUINE ART TO ICONIC INTERNET MEME
THE INDEPENDENT LOLCAT: TEH EXHIBISHUN PICTURE PREVIEW
DIGITAL ARTS ELEVATING THE LOLCAT PHENOMENON WITH A FELINE THEMED GROUP SHOW
LAUGHING SQUID LOLCAT; TEH EXHIBISHUN, A GROUP ART SHOW FOCUSING ON LOLCATS
HUFFINGTON POST NEW EXHIBITION OF ORIGINAL LOLCATS RAISES MONEY FOR CHARITY
WIRED ARTISTS, POETS AND MUSICIANS CELEBRATE WEB KITTIES WITH LOLCAT: TEH EXHIBISHUN
FAD WEBSITE LOLCAT TWITTER CHARITY AUCTION ; LOLCAT EXHIBISHUN, PIN IT!
IT’S RUDE TO STARE INTERNET MEME SELLS OUT
FORM FIFTY FIVE INSPIRATION/ LOLCAT – TEH EXHIBISHUN
THE FLUFFINGTON POST NOTORIOUS CATNIP DEALER CONVICTED ON 3 COUNTS
PUSSIES ON PARADE TRANZ CAT / JASPER AND GEORGE / RAINBOW CAT / SERIOUS CAT / BUTR KITTEH
DESIGN TAXI CREATIVES COLLABORATE FOR ‘LOLCAT: THE EXIBISHUN’
CAP & DESIGN LOLCATS INTAR FINSALONGEN

OTHER
THE BEHOLDER’S EYESINFERNO BLOG
FLOTSAM AND CATSA
LECOOL
INTERSTATE BLOG
FAD WEBSITE
REVIEW BY TIKICHRIS
CULTURE JUNKIE
MANDY FLEETWOOD BLOG
THE INDEPENDENT BLOG
CAP & DESIGN
DESIGN YOU TRUST
CATSTER
TURQUOISE BRANDS BLOG
CHEEZBURGER
DBLOG
THE WORLD MATTERS
MURRAY SOMERVILLE WEBSITE
ROBOT MAFFIA
FF3300 ‘Fuel For Your Mind’
CRACKJACK
CREATIVE INSPIRATION
CHARLIE FARNCOMBE BLOG
FLYOTW
MAGIC RABBIT CREATIVE