A new identity for Red Sky Investments

Soapbox & Sons were asked to create a brand identity to represent the founders of Red Sky and their values: Professional, experienced, trustworthy, transparent, commercial but fair minded, decisive and ultimately add value.

Formerly known as Calvi is a new start-up asset management company aiming to create a mid market private equity company managing assets of €500m – €1bn by taking on the management of a few older investments that are unloved by their current PE houses and need re-energising with fresh ideas, fresh incentives or fresh capital. In collaboration, we renamed them and designed a minimal take on a sun-rise / sun-set identity.