Glug Launch – Overview

A3 posterHello Gluggers,

Soapbox & SonsFrancis FloorRider and Brand New Communication present the launch of #GlugStockholm, the first in a series of engaging, energetic and inspiring evening events of talks and pop-up shops in a friendly after work atmosphere a tObaren, central Stockholm.

We are kicking off with the theme of ‘A Swedish Production‘ and speakers include North KingdomKurppa Hosk and Camp David, plus DoeBlombergGottberg andUnited Screens – What a line-up!


David Eriksson / North Kingdom

David Eriksson is the Chief Creative Officer and Co-founder of North Kingdom Design & Communication. David operates from the North Kingdom HQ in Skellefteå, far up north in Sweden. From there he has been overseeing most of North Kingdom’s work for clients such as adidas, Disney, Google, Lego, Coke Zero, Vodafone, AT&T, Toyota & Ericsson. Lately he has been leading the work for the globally awarded projects ”Build With Chrome” & ”The Hobbit – A Journey Through Middle-Earth”

During his career he has won numerous prestigous awards such as 7 gold Cannes Cyber Lions, 1 black and yellow pencil in D&AD, 6 golds in One Show, 2 Grand Awards + 3 Gold NY Festivals, 2 Gold Clio Awards, 2 SOTY and 3 PCOTY FWA, 5 golds LIA, and more. David is also a proud member of the Swedish Council for Cultural and Creative Industries reporting to the swedish government.

Måns Jacobsson Hosk / Kurppa Hosk

Måns is co-founder of Kurppa Hosk and works as CEO and Brand Strategist. His passion is to help businesses and brands benefit from the world’s ongoing cultural, technological and societal shifts. He strongly believes that the tool for doing so is a human-centric brand approach that combines business thinking with art and technology.

Before founding Kurppa Hosk, Måns worked as a creative and a brand strategist for some of Scandinavia’s (and the world’s) leading brands such as Arla, Pfizer, Scania, Absolut Vodka, P&G, Unilever, Burger King, Warner Music and Norwegian Air Shuttle.

Måns speaks regularly at events all over the world about design as a tool for creating attractive brand experiences. He also holds a position on the advisory board of his alma mater Berghs School of Communication – recently appointed the world’s best communication school.

Åsa Riton / Camp David

Åsa’s aim in life is to merge art and film. Her visual language is experimental and unique, pushing the boundaries of the conventional, bringing it into a world of her own. Her second aim in life is world domination of course.

Åsa comes from a strong artistic background, with degrees from both Central St Martins and The Danish Film School. Her work has been shown at the Gothenburg International Film Festival, Helsinki Short Film Festival, Kulturhuset Stockholm and The London Institute of Contemporary Arts.

When she’s not filming David Lynch, The Knife or Henrik Vibskov, Åsa directs commercials, music videos and documentaries.

Fredrik Blomberg & Tommy Gottberg / DoeBlombergGottberg

We welcome the creators of Experiment Ensam to share their story of how this very successful campaign came to be.

About Experiment Ensam: Bob Dylan:
Do we have more fun together with others? In Experiment Ensam gambling company PAF investigates the role of community to human enjoyment and well-being. One of Sweden’s, perhaps even the world’s, biggest Bob Dylan fans saw his idol perform at an arena gig – all alone. How did Fredrik find the experiment? Did he experience complete euphoria or a feeling of emptiness creeping in when there was no one to share the experience with?

Jenny Ericsson and Nicolin Lillhage / United Screens

Founded by Stina Honkama, the former Head of Google and Youtube in Sweden, United Screens is now the biggest nordic Youtube network. Their programs include Big Steve from Sweden, Regular Ordinary Swedish Meal Time and Tumba Ping Pong Crew. We welcome two of their Youtube experts to share the stage and tell us all about it.


This is the first Glug in Scandinavia, so we would like to start it with a WOOP and a WHAM, so we have also invited international artists to take part in an exhibition in conjunction with the event.

Tom Holmes (Competition WINNER)
Murray Somerville
Nick Chaffe
Chris Flack
Eddy Davis
Paper Planes
Tom Cocks
Nikita Dudson
Matylda Mcilvenny
Mali Sagmoen
James Oconnell
Nathan Bolton

Sponsor: PÅ Media

Pop-up art market:


Anni Tuikka

One of Annis “things” is to draw on big windows. When there are no windows around to fill with colorful imaginary shapes and patterns, she sticks to smaller sized pieces of glass in pretty frames. Another thing Anni does with passion is painting with acrylic, also on big surfaces but mainly in standard sized paintings. Anni recently finished another mural at the new restaurant Savoy Grill in Malmö. A big glass drawing can be seen at Kulturmejeriet in Lund. Check out some of her work at

A4, A5 & A6 Drawings on Glass

Swish & Cash

Dano Marr

Dano is an American artist and expat living in Stockholm since 2013. Passionate about self-awareness, the outdoors, and a dash of sword-and-sworcery, his artwork is part of an ongoing project to master the art of watercolor by producing hundreds of paintings per year, each in sixty minutes.

He also loves Spider-Man, Star Wars, and old school Kung Fu movies.

A5 Original 60-minute Watercolors

Swish / Cash

Jessica Eriksson

Insta: @persikamy

My name is Jessica Eriksson. I am a colorful and creative individual from Umeå Sweden who has a burning passion for illustrations, art and patterns.

 I am resourceful, artistic and always try to translate innovative ideas into vivid and original works. The term “more is more” can easily characterize my art and work.

My curiosity is what´s trigger my brain to work. Always looking for the small things. I love to create stuff that makes you curious and tickles your imagination. And maybe just maybe inspire you to use just a little bit more colour in you everyday life.

A4 200 SEK
30×40 400 SEK

iZettle / Swish

Oskar Palmbeck

Insta: @palmbackart

“Skrotnisse”, abandoned places , animals and nature are the main focuses of my creations. To build worlds with these ingredients gives me the same feeling as when you were little and built with Lego without an instruction manual. It becomes a kind of method to maintain the fantasy and curiosity in life. Small details with thin pen, often black and with strange proportions is my goal.

T-shirts 250Kr each
Ink drawings A3 (originals) around 2000kr
Prints A3 “Limeted” 400kr


Sabina Wroblewski Gustrin

Insta @sabinawgustrin

My name is Sabina and I work as a designer and illustrator. I believe that life’s small and big moments should be celebrated with a personalized handwritten card.

Written down in a special notebook. Served on a beautiful tray and recognized by uniquely designed and carefully selected gifts.

I love pattern design. for example by Viola Gråsten, Joseph Frank, Tricia Guild and the Art & Crafts movement. The rich heritage of the Scandinavian and Central European fairy tale tradition, the deep dark sea, nature’s magic and folk art are great sources of inspiration. My multicultural background, international career and training at Konstfack (College of Arts) has influenced me as a designer.

Products: Posters, notebooks, wrapping paper, cards, lampshades, decorative cushions, trays, trivets, cutting boards and tea towels and fabric with decorative designs and illustrations.

Green thinking: Yes! Printing environmentally friendly and locally as far as possible.

I hope that my products will inspire a more colorful life!

Notebooks and notepads: Prices; 49, 59 och 69:-.
Greeting Cards: Prices; 30, 35, 40:-
Tea Towels: Price;149:-

iZettle / Swish

Hello Von (Matt)

Whilst having worked primarily as an award winning illustrator Von has begun to make a name for himself on the gallery circuit in recent years having been collected by both high profile figures within, and outside of, the art world. Influenced by nature and popular culture his artwork is both detailed and abstract, being able to flawlessly walk the line between surrealism and documentary portraiture capturing a mood in what appears to be a fleeting moment in time.Von has been featured in numerous publications across the globe, released sell out screen prints & collector’s box sets and has exhibited in such prestigious venues as Shepard Fairey’s Subliminal Projects Gallery, Colette, StolenSpace, The London Design Museum and Agnes B among many others.

Von has previously had solo shows in London, NY and LA.

Price TBA


Murray Somerville


Murray Somerville is the man responsible for the weird imaginings of super fighting toasters, conjoined twins playing battleships and exploding melon heads! His work has been on 8million Beck’s beer bottles; been seen on ITV drama “Broadchurch” ; he’s self-published a series of zines and has had murals of his work all over London! He’s currently working on his first animation for a music video alongside illustrator Jamie Mills.

Ranging from zines / editorials / comics / commercial illustrations /posters / t-shirts / exhibitions / lectures / workshops and anything else that falls under the blazing sun- Murray puts himself out there as a modern day illustrator, ready for anything!

Murray is also involved in several collaborations and collectives such as: Melon Shrub Dazeray

Prints & Postcards
x3 melon collie
x3 macro shrub #3
x3 macro shrub #5
x3 macro shrub #6
x10  misc. EyeCandy postcard + badge

Cash / PayPal

Glug – More Notworking™ than Networking

Glug is a series of events for the design and creative community. Our showcase event is held in London but there are now 10 other events around the world.

Based around a series of talks and informal networking, Glug has become one of the most exciting, credible and well attended creative events around.

Established in 2006, it’s an eclectic mix of people from all creative walks of life; from digital design, illustration, advertising, cutting edge creative technology through to fashion and architecture.

Glug started five years ago as a handful of mates talking shop in an East London pub. Six years later it’s now a regular global event with over 10,000 signed-up members on MeetUp.

Over this time we’ve had great talks, film preview, live art, installations and exhibitions from the likes of Airside, Anthony Burrill, Baiyon, Dixon Baxi, I Love Dust, Jason Bruges Studio, Mainframe, Marc Kremers, Noma Bar and Why Not Associates. Alongside these regular Glugs, we’ve also run events in conjunction with Arts & Business, D&AD, DAHRA, GameCity and Pick Me Up.

More Notworking than Networking™

Please note: Refunds will only be processed if the event is cancelled or moved to another date.

About the organisers:

Jenny Theolin of Soapbox & Sons, who after 14 years living and working in London moved to Stockholm with the ambition to break down international borders and bridge creative gaps.

Together with Clara Nordlander Wiberg, owner of newly founded production company, shop and gallery Francis Floor, her brother Johan Theolin, MD and partner at Rider Eventmarketing, and Emma Egnell, founder of Brand New Communication, they aim to launch #GlugStockholm with a bang.

Soapbox & Sons
Soapbox on Twitter
Soapbox on Facebook

Francis Floor
Francis Floor on Instagram
Francis Floor on Facebook

Rider Eventmarketing
Rider on Facebook

Brand New Communication
Brand New on Facebook

Glug on Twitter
Glug on Facebook
Glug on Instagram

Glug – Notworking™
London, Beijing, Birmingham, Brighton, Edinburgh, Oxford, Leeds, Auckland, Stockholm & NYC.

See you at the bar!