We love working with Challenger Brands and individuals who want to challenge the status quo.
We live and breathe jumping into the unknown.
Found this today; brilliant quote from Eat Big Fish on how to develop an identity as a Challenger.
Couldn’t say it better ourselves:
“Build a Lighthouse Identity – Success as a Challenger Brand comes through developing a very clear sense of who you are and where you stand as a brand/business, built on a product or brand truth that is unarguable. And then projecting that identity intensely, consistently, and saliently in everything you do, to the point where, like a lighthouse’s beam, consumers notice you and can navigate by you, even if they are not looking for you.”
Find more of their Challenger Brand principles here.