Earlier this summer, Soapbox & Sons was asked to come along and document the latest Brand Perfect event: Banner ads vs Brands.
• Do we need to kill the banner to deliver great cross-media brand advertising?
• What new directions are out there that suggest there is an alternative approach?
• What are the design approaches that deliver communications reliably across all media?
Simon Davies, QUARTZ
Sille Opstrup, Pernod Ricard
Matt O’Mara, VICE Media
Murray Phillipson, Switch Concepts
Read more about the event here and see the video below.