Meddle – International Conference, 2013
What’s a Meddle?
Each Meddle is a unique gathering of brilliant people, invited to come together and tackle a specific issue. This is chosen by the first person we invite – the Middle Meddler, as we call them.
The issue can be anything, in any field, on any scale. It might be a negative issue we want to help people overcome. Or something positive we’d like to see more widely promoted and embraced.
Once the topic is fixed, we start to gather more names: smart, influential people interested in the topic, who enjoy collaborative problem-solving. (Or as we call it – meddling.)
Soapbox & Sons have been acting Creative Director on this new project working across the branding, event management and PR.
The aim of each Meddle is to conceive, develop and present something that ‘moves the needle’ on the chosen issue. It might be a website or a white paper. It might be a product prototype. It might be a schools roadshow. Who knows? Each group of meddlers will set their own goal.
Everyone involved will have an audience of their own, and we involve these people too. They might be invited to follow the meddle in real time through social media. Or they might get actively involved in generating and responding to ideas. It’ll be different each time.
We curate and facilitate the event. We choose a wonderful location – which could be anywhere worldwide – and handle all the logistics of travel, catering, accommodation and so forth. And we document the whole process, using our own writers, film-makers and designers. This helps us spread the word about meddling, and will hopefully inspire others to suggest new Meddles.
Our first Meddle is happened in England, at Temple Guiting Manor in the beautiful Cotswolds.
The Meddle #1 Meddlers
Anil Dash – Entrepreneur, writer and geek. Founder of Activate and ThinkUp. Board, NY Tech Meetup.
Jessica Hische – Letterer, illustrator, and crazy cat lady known for her silly side projects and occasional foul mouth.
Eugene Mirman – Comedian. Gene on Bob’s Burgers. Flight of the Conchords, Delocated, Star Talk Radio.
Sarah Parmenter – Designer. Founder, You Know Who Design Studio. Co-host, The Happy Monday Podcast
Deroy Peraza – Co-Founder & Creative Director of Hyperakt. Creator of The Champions Ring and Let’s Swap.
Mike Reed – Middle Meddler.Copywriter. Foreman, D&AD Writing for Design Awards. Sketch artist.
Pete Forde – Tech strategy consigliere. Founder of Unspace and BuzzData. Photographer. Hacker Tourist.
Trevor Cain – Restorer of vintage dolls houses. Dolls house designer for the Queen’s coronation anniversary.
Kathryn Rotondo – Interactive designer and developer, crafter, and songbird. Curator of Equalitism.
Steve Emmons – Gordon communications master trainer. Facilitator. International business consultant.
Ann Holm – Facilitator. MBTI master practitioner. Step III specialist. Certified ICF coach.
Ted Pearlman – Founder, Meddle and Us is Two. Author of The Pudding Manifesto. Jazz trumpeter, tenor saxophonist.
Daniel Bull – Brand designer, Meddle. Founder of the Observatory design agency. Leicester lover.
Aidan Hornsby – Filmmaker. Graphic designer. Enthusiast photographer. Ready collaborator.
Joseph Brett – Filmmaker. Founder of End of the Road Films. Director of Little Tibet. Forest dweller.
Andrew Webb – Photographer, retoucher. Capturer of rocks, trees, people, old rusty junk, whatever.
Cali Rivera – Private Chef. Veteran of Prune and Gramercy Tavern. Specialist in French cuisine.
Abigail Shaw – Chief Muse and Tweetmistress at Meddle. Writer, reader, weightlifter. F1, football, fashion.
Peggy Seymour – Portrait artist and jewellery designer. Believer in castles and seas full of magical creatures.
Photography by Andrew Webb.