Soapbox + Berghs + Grafik

Design like you give a damn

Happy to announce the impending collaboration between us, Berghs School of Communication and Grafik Magazine later in March.

Taking some inspiration from James Victore’s ‘Design like you give a damn’ mentality and Soapbox & Sons’ urge to do new and innovative collaboration, 25 students from Berghs will be receiving a very topical and cultural brief with the aim to ‘give a damn’ through design.

The course we are working with is Graphic Design, and the module Communication Design. Jenny Theolin will be lecturing and guiding these students through a real-life Soapbox & Sons exhibition project, with the aim to disrupt and challenge traditional conventions through ‘graphic design journalism’.

Together with Sophia Wood, they will be pushing the students to their limits – and with Grafik as a partner in damn-giving, you never know, we will hopefully make an impact!

We’re hoping to share our results in an exhibition in April.

If you are a Stockholm venue who’d like to feature some of the best creative young guns, please get in touch.

Skärmavbild 2015-02-24 kl. 12.08.29About Berghs School of Communication

When you join Berghs you join the best school in the world. But don’t take our word for it. The international advertising industry’s Awards body Cannes Future Lions, voted us the Best Advertising School in the World not once, but three times – in 2014, 2011 and 2010. So learn with the best. Become the best. Welcome to Berghs SoC.

A professional and creative powerhouse in Sweden since its founding in 1941, Berghs’ global reputation continues to grow powerfully. Berghs’ graduates occupy senior strategic and creative positions at the world’s most influential agencies. Spearheading some of the international advertising and communications industries most important developments, their groundbreaking work regularly earns worldwide acclaim and Awards.

Skärmavbild 2015-02-24 kl. 12.07.52About Grafik Magazine is a home for the world’s most inspiring graphic design. Building on our 20-year heritage in print as Grafik magazine, we tap into the brilliant designers, curators, critics and image-makers who shape visual culture. Operating from our London office, we report on the latest projects by both upcoming and established design talent, explore graphic design history, represent the ideas of design practitioners, and provide a forum for thinking and writing about graphic design.

We look forward to share all the results with you in April!


#GlugStockholm *Call for Artists*

sweden-stockholm-view.jpg_2092326501The Event, 19.03.15

Interested in being part of a collaboration to launch Glug Stockholm on March 19th?

The series is kicking off with an event dedicated to creativity, the Swedish way. We will be hosting the event at OBaren, an intimate bar venue in central Stockholm. And we are happy to announce that our speakers include North KingdomCamp David and Kurppa Hosk. 

This is the first Glug in Scandinavia, so we would like to start it with a WOOP and a WHAM. Therefore we’re inviting international artists to take part in the event itself, followed by a travelling exhibition in Stockholm (date and locations TBC).

Find out more about what Glug is here.


The Brief, Deadline 02.03.15

Inspired by the theme of ‘creativity in Sweden we’re asking you to design our official Glug Stockholm poster – think: fun and inventive illustrated posters bursting with personality. Your design can be purely image-based, typographical or a combination of the two – inspirational quotes, short narratives, humorous characters, geometric patterns, playful or silly  – anything goes! We’re excited to see how you interpret the theme.

For the launch event, we will shortlist our favourite 30x posters, and one winner! The first 50 guests will be receiving one of the winning posters with their ticket. HUZZAH!

Our print partner is PÅ Media, and the prints will be available to purchase on the evening of Glug for 150 SEK each with 70% of the profits retained by the artist. See terms below for more details.

Design your poster
You may enter as many times as you wish – entry is FREE!

To fit in with the Glug style, please use Raleway

Feel free to use any combination of the Glug colour palette.

Skärmavbild 2015-02-09 kl. 16.24.49Dimensions
A3 Print (297 x 420 mm – 3mm bleed)

Low res RGB for email submission. Hi Res CMYK file must be available on request

Glug logo
Please do not add any brand logo’s, dates or other information pertaining to the event onto your poster design. We will work with our 1st prize winner to add these details in later.


1. Email a low res jpg of your entry (700px wide) to with the subject “GLUG POSTER EXHIBITION” no later than midday on Monday March 2nd, 2015.
2. Please name your artwork file with your full name and poster title.
3. Original, hi resolution files must be available on request. Due to the number of potential submissions, only short listed artists will be contacted.
4. Share your work on Instagram & twitter with @soapboxandsons and use the hashtag #GlugStockholm

Terms of entry

By submitting artwork, each entrant gives Soapbox & Sons, Francis Floor, Rider and Brand New Communication a non-exclusive, perpetual, transferable, irrevocable, royalty-free, fully paid-up license to use, and display the artwork online, offline, or in print, including but not limited to,,, and, and on all printed marketing material related to Glug Stockholm. By submitting artwork entrants consent to the production and sale of their artwork as a limited edition of up to 10 on the evening of March 19th, 2015 at Glug Stockholm. Prints will be sold for 150 SEK each, with artists retaining 70% of the profits from the sale of their prints. The remaining 30% will be split 50/50 between PÅ Media and Glug Stockholm to cover the cost of production.


The Glug Stockholm Team

Jenny Theolin of Soapbox & Sons, who after 14 years living and working in London moved to Stockholm with the ambition to break down international borders and bridge creative gaps.

Together with Clara Nordlander Wiberg, owner of newly founded production company, shop and gallery Francis Floor, her brother Johan Theolin, MD and partner at Rider Eventmarketing, and Emma Egnell, founder of Brand New Communication, they aim to launch #GlugStockholm with a bang.

Soapbox & Sons
Soapbox on Twitter
Soapbox on Facebook

Francis Floor
Francis Floor on Instagram
Francis Floor on Facebook

Rider Eventmarketing
Rider on Facebook

Brand New Communication
Brand New on Facebook

Glug on Twitter
Glug on Facebook
Glug on Instagram

Glug – Notworking™
London, Beijing, Birmingham, Brighton, Edinburgh, Oxford, Leeds, Auckland, Stockholm & NYC.
Sign up to the Glug mailing list here as they’re moving away from Meetup for our events.
See you at the bar.